What is GetResponse?
Getresponse is an online email marketing platform with app also that allows you to:
create a mailing list and capture data onto it
send emails to the subscribers on your mailing list
automate your emails to subscribers via use of ‘autoresponders’
view and analyse statistics related to your email campaigns – open rate, click through, forwards etc.
GetResponse is a complete online marketing solution. It provides turnkey newsletter publishing and hosting features, as well as unlimited follow-up autoresponders, landing pages, webinars, marketing automation, and CRM to deliver information to your contacts and convert them to paying customers. Through responsible and fully automated list hygiene, anti-spam practices, and established relationships with major Internet service providers and email service providers, GetResponse prides itself on the highest possible email deliverability to ensure that your messages get through to your prospective customers.
The platform delivers over 5 billion emails each year in 172 countries. GetResponse is fully scalable and capable of handling both small and very large lists (1+ million subscribers).
GetResponse in highlights:
- Over 100,000 active accounts
- 30-day free trial
- Deliverability of up to 68% higher than our competitors
- Unlimited emails
- Powerful, automatic message personalization
- Smart tracking features
What benefits does it bring?
- Catches lost sales and jolts your leads into profitable action
- Boosts your lead generation and business-building results
- Chops away tedious and repetitious email marketing tasks
When you sign up for an account with GetResponse, you will be supported every step of the way by their excellent customer support and materials (context help, user guides, FAQs, and video tutorials). You will benefit from industry-leading email deliverability which GetResponse consistently maintains through their solid relationships with ISPs, proactive delivery initiatives, and strong anti-spam commitment.
Check out the video Below to Learn More......
GetResponse Pricing
There are four different price tiers with different features: BASIC, ESSENTIAL, PROFESSIONAL and ENTERPRISE. Find further information on their pricing pages.
The GetResponse Plans in Detail
| PRO | MAX | ENTERPRISE | ||
|---|---|---|---|---|
| Features | ||||
| Autoresponders | Yes | Yes | Yes | Yes |
| Landing pages | Unlimited landing pages, unlimited visitors. | Unlimited landing pages, unlimited visitors. | Unlimited landing pages, unlimited visitors. | Unlimited landing pages, unlimited visitors. |
| Automation Workflows | No | No | Yes | Yes |
| Tags | Yes | Yes | Yes | Yes |
| Scoring | No | No | Yes | Yes |
| Abandoned cart | No | No | Yes | Yes |
| Web event tracking | No | No | Yes | Yes |
| Automation segmentation | No | No | Yes | Yes |
| Number of users. You can add 5 more for $20. | 1 | 3 | 5 | 10 |
Price based on list size (unlimited emails included)
| ||||||||
| 1,000 users | $15 / month | $49 / month | $99 / month | – | ||||
| 2,500 users | $25 / month | $59 / month | $119 / month | – | ||||
| 5,000 users | $45 / month | $79 / month | $139 / month | – | ||||
| 10,000 users | $65 / month | $95 / month | $165 / month | – | ||||
| 25,000 users | $145 / month | $165 / month | $255 / month | – | ||||
| 50,000 users | $250 / month | $299 / month | $370 / month | – | ||||
| 100,000 users | $450 / month | $499 / month | $580 / month | $1199 / month | ||||
Pros and cons of Getresponse
Pros of using Getresponse
It’s user friendly and good for beginners.
So long as you are happy to use a 'Basic' plan, Getresponse is cheaper than many of its key competitors (in certain cases, significantly so) whilst offering just as much, if not more functionality as them.
The discounts you receive when paying upfront for one or two years of service are extremely generous — you'll be hard pressed to find similar discounts from key competitors.
You get really advanced features when it comes to marketing automation.
Its flexible approach to data segmentation makes list management really straightforward — it outshines many competing products on this front.
Getresponse’s webinar functionality is great, and a genuine USP — I haven’t come across this functionality on similar products.
Its ‘Conversion Funnel’ feature is potentially useful for small businesses who want to manage all aspects of their social media ads, sales funnels and e-commerce activity under one roof.
Its reporting features are comprehensive.
Getresponse is transparent about deliverability rates, publishing figures on its website and providing deliverability statistics for the e-newsletters you send.
All Getresponse plans come with a useful (if fiddly) landing page creator that facilitates A/B testing — something that could potentially save you a lot of money.
Custom DKIM is provided on all plans.
Support is provided in a wide variety of languages.
It integrates nicely with Google Analytics and other metrics tools.
With the exception of adequate cookie consent features on its landing pages, it’s pretty good when it comes to meeting GDPR requirements.
You can try out all the Getresponse features free for 30 days without the need to enter credit card details.
Cons of using Getresponse
The drag and drop interfaces for creating landing pages and forms are a bit fiddly and need improvement.
Although you can use the Facebook pixel with Getresponse’s landing page feature, you can’t do so in a GDPR compliant way.
Improvements could be made to how data capture forms work, so that users have the option to switch them on or off on mobile devices.
There’s no 2-factor authentication at login.
There’s a hard limit of 500 webinar attendees.
No phone support is provided (unless you’re on a “Max” plan).
Quite a lot of the integrations for Getresponse involve a third-party syncing tool like Zapier.
A free 30 day trial of Getresponse is available here.
Getresponse review: conclusion
All in all, Getresponse represents one of the more cost-effective ways to host and communicate with an email database — it’s priced competitively in its marketplace. It's also one of the more interesting products of its kind, in that it provides email marketing, automation, landing pages, e-commerce, sales funnels and webinars all under one roof.
It's hard to think of any competing email marketing solution that offers this 'all round' proposition, and its free trial length of 30 days is generous too.
Getresponse alternatives
Well-known Getresponse alternatives include Aweber, Mailchimp and Campaign Monitor.
Aweber is probably the most basic tool of the three mentioned above, but it is a solid and reliable offering. Its key advantage over Getresponse is that it comes with phone support, and now provides a free plan (which you can use to host a maximum of 500 contacts).
With the exception of webinars, Mailchimp offers a broadly similar feature set to Getresponse — the main advantage it offers over Getresponse is that it tends to integrate more easily with other services, and its e-newsletter templates (currently) behave better than Getresponse ones in the Gmail mobile app. But it is expensive, and Mailchimp charges you for every contact on your list — even the unsubscribed ones.
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