Email marketing is the act of sending a commercial message, typically to a group of people, using emails. In its broadest sense, every email sent to a potential or current costumer could be considered email marketing. It involves using email to send advertisement about certain products, request business, or solicit sales or donations. Email marketing strategies commonly seek to achieve one or more of three primary objectives, to build loyalty, trust, or brand awareness. The term usually refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.
In general to put, email marketing is used to send emails to a targeted group of people to increase product awareness, which is later used to make sales. Email marketing in present day has become boost to grow business from startups to advanced business persons.
Email marketing can include newsletters with updates on the company, or promotions of sales and exclusive deals for subscribers. Marketing emails may also seek to share a general message on the company's behalf, such as in the wake of a natural disaster or company scandal.
At its best, email marketing allows businesses to keep their customers informed and tailor their marketing messages to their audience. At its worst, this kind of marketing can drive customers away with persistently annoying spam emails.
Recommended Best Email Marketing Services
- Constant Contact — Best drag-and-drop builder
- GetResponse — Best all-in-one solution for automated lead generation
- SendinBlue — Best for startups
Email Marketing Service Review
#1. Constant Contact – Best drag-and-drop builder
Constant Contact is an industry leader in the email marketing space.
They’ve offered email marketing services to multi-million dollar corporations and small mom-and-pops alike for more than 20 years.
The best part: It’s incredibly simple to create new email campaigns with Constant Contact. Choose from more than 100 of their pre-built and mobile-optimized templates.
They even have a drag-and-drop builder to make it even easier.
Adding text, image, video, coupons, polls, and events to any message is simple and straightforward.
With Constant Contact, you can track the results of your campaigns in real-time. You’ll see everything from open rates to click-through rates, as well as data for each individual subscriber.
Automation is a key benefit of Constant Contact. You can trigger welcome messages for new subscribers and set up drip campaigns based on their actions.
Constant Contact has easy integration with other platforms you might be using, like Salesforce, Shopify, Eventbrite, WordPress, QuickBooks, Gmail, and much more.
Pricing for Constant Contact email software is straightforward. There are two plans for you to choose from; Email and Email Plus.
Like most email marketing platforms, your rate will be based on the number of subscribers on your list. Here’s what some of the prices look like for each plan:
- 0 – 500 Subscribers — Starting at $20 per month
- 501 – 2,500 Subscribers — Starting at $45 per month
- 2,501 – 5,000 Subscribers — Starting at $65 per month
- 5,001 – 10,000 Subscribers — Starting at $95 per month
Email Plus
- 0 – 500 Subscribers — Starting at $45 per month
- 501 – 2,500 Subscribers — Starting at $70 per month
- 2,501 – 5,000 Subscribers — Starting at $95 per month
- 5,001 – 10,000 Subscribers — Starting at $125 per month
These tiers continue all the way up 50,000. Once you eclipse 10,000 subscribers, you’ll automatically be upgraded to the Email Plus plan.
For basic and professional emails, the cheaper plan will be fine. But for those of you who want to get the most out of your email campaigns, I highly recommend Email Plus.
This plan comes with more advanced features like subject line A/B testing, dynamic content, and automated behavioral campaigns.
#2. Get Response - Best all-in-one Solution for automated lead generation
GetResponse is a bit more than a basic email marketing service. It’s more of an all-in-one solution that specializes in automation. It is also good for beginner level marketing.
In addition to traditional email campaigns, GetResponse can help you build high-converting landing pages for lead generation.
The platform has a really cool feature called Autofunnel. This tool can be used to create funnels for sales, leads, webinars, and more. It’s fully automated and very easy to use.
Funnels include things like emails, landing pages, exit popups, marketing automation, Facebook ads, and ecommerce integration. It all depends on your goals and how you want to set it up. But GetResponse provides all the tools you need to grow your subscriber list and monetize those contacts.
Once a user enters your funnel, everything is fully automated by GetResponse. It’s the perfect way to guide customers through the conversion process with multiple digital touchpoints.
Let’s take a closer look at GetResponse’s plans and pricing.
Basic — Starting at $15 per month
- Autoresponders
- Unlimited landing pages
- 1 sales funnel
- Unlimited lead funnels
- Sell e-products
Plus — Starting at $49 per month
- Automation builder with 5 workflows
- 5 sales funnels
- Contact scoring capability
- Webinars with up to 100 attendees
- CRM software
Professional — Starting at $99 per month
- Automation builder with unlimited workflows
- Paid webinars with up to 300 attendees
- Unlimited sales funnels
- Unlimited webinar funnels
Enterprise — Starting at $1,199 per month
- Transactional emails
- Dedicated IP
- Webinars with up to 500 attendees
- Consulting services for email campaigns
- Dedicated account manager
These prices are all based on 1,000 subscribers. The rate will increase as your list grows. As you can see, even the entry-level plan offered by GetRetresponse comes with advanced features like autoresponders, lead funnels, and sales funnels.
All plans come with 220 email templates, 180 landing page templates, 700 form templates, 40 autofunnel templates, 150 integrations, and 24/7 live chat support.
But to really get the most out of this software, I’d recommend the Plus plan, especially if you don’t already have a CRM software. The base rate is definitely higher compared to the other services we’ve seen. However, the plan just comes with so much more.
Instead of just getting email software, you’re benefiting from building automated lead funnels, landing pages, webinars, and lots of other extras that just aren’t included from other providers.
GetResponse offers discounts for annual and 24-month contracts if you pay in advance. At the very least, you can try GetResponse free for 30 days.
#3.SendinBlue - Best for startups
SendinBlue is a complete SMS and email marketing software for businesses. They are one of the fastest growing email marketing platforms in Europe.
It is an extremely easy to use platform with excellent tools to create beautiful and highly engaging emails. Their simple drag and drop email editor is perfect for beginners with no experience in email marketing.
SendinBlue includes beginner-friendly marketing automation tools that allow you to send transactional emails, create workflows for automatic follow-up emails, and segment users. It can also select the best time to send bulk emails using their AI algorithms to ensure the best email deliverability.
SendinBlue offer a completely free email marketing plan that lets you send up to 300 emails per day, but all your emails will have their branding. Paid plans start from $25 per month. You can also include SMS to your account, but the pricing will vary based on your sending requirements.
They have improved their premium plan to recently include more advanced features like landing page builder, live chat, CRM, and Facebook ads integration. This means users now get more value for the same price.
SendinBlue also offers a separate SMTP bulk email marketing service which you can use to power automated or transactional emails from your WordPress site. You do not need this for email marketing campaigns, but it’s a nice to have feature if you have a large website, and you want automatic real-time content based emails.
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